Journeyman Red Seal Hair Stylist and Marketing Coach -Kerri Dawn is a Senior Educator for Matrix Canada, owner of Salon Reform and Kerri Dawn Consulting ltd.  Kerri Dawn has an eye for beautiful healthy hair and strong passion for Entrepreneurship; hanging out in salons from a young age and watching the career drive her family possessed may have had a great influence on her direction today.

Kerri Dawn studied Cosmetology at the highly recognized AVEDA Institute Victoria and has worked with many highly profiled photographers, wedding planners, and several Fashion and Bridal industry professionals.  She has a strong background in Business Marketing and has attended numerous courses across North America to master the art of the Beauty Industry and Entrepreneurship; she also holds a WPIC Wedding Planning Certificate, and Business Administration & Marketing Diploma -speciality Web 2.0.  Kerri Dawn is a wealth of knowledge and lives to design and inspire.  What drives her is the art and science behind beautiful hair and community development particularly in small business development.